How to Brand Yourself for Success (Without Selling Out)

Branding yourself effectively results in business successes, such as job interview, promotions, and attaining visibility in the workplace. Personal brand building requires a lot of work, but when done right, it has a positive impact on your career. Whether you are an entrepreneur or an individual contributor, branding is a way to tell your story and differentiate yourself.

In this interactive workshop, you will learn how to:

  • Identify your strengths and weaknesses
  • Identify your target audience
  • Identify the value you offer
  • How to find your voice
  • How to build a strong online brand


Susu Wong is the Founder and Principal of Tomo360, a marketing agency that helps businesses and nonprofits in their digital marketing and online promotions.  She is one of the co-founders of Women Accelerators and a frequent speaker/instructor at entrepreneur and small business centers.

Using her diverse business experience, Susu and her team have successfully helped business owners and entrepreneurs with their marketing strategies — integrating creative branding, website designs, social media, search engine optimization, and email marketing.  Susu has twenty years of experience in marketing, business development and technology licensing for Fortune 500, high-tech, biotech, academia, and healthcare organizations. She was formerly the Associate Director of Business Development and Technology Transfer at Addgene, where she focused on developing marketing programs to enhance communications with academia and life science companies.

Previously, Susu was a Business Strategy Manager in the Innovation Office at Partners Healthcare, where she created successful marketing campaigns for high profile, multi-million dollar medical research portfolios at Massachusetts General Hospital.   Earlier in her career, Susu was a Product Program Manager at IBM, where she was involved in the creation of their e-business vision and e-commerce platform.

Susu is an advocate for helping women advance their careers. She is a co-founder of Women Accelerators, a nonprofit organization that provides networking, mentoring and educational programs to help women in advancing their career goals. She is also serving as a mentor. She holds a Masters of Science in IT Management from Lesley University and earned certificates in digital marketing from Northeastern University and in website design from Georgetown University.