Even When Women Ask for a Raise, They Don’t Ask for Enough

Ask up the ladder. Research indicates that men are more willing to exchange favors than women are, and we believe that puts them in a better position to line up promotions. Women hesitate to trade on their relationships because that feels crass and unseemly. We coach women to network in a much more purposeful way and establish a quid pro quo of career favors with colleagues. In addition, women shouldn’t be reticent to network with their boss’s boss. Yes, you need to proceed with caution in terms of protocol, but courageously hob-knobbing above your level can earn you respect and get you noticed.