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Do you self-promote enough?

Remember we recently had a webinar with Melody Wilding on imposter-syndrome (See our blog post Tackle self-doubt: How to overcome imposter syndrome for more)? In the webinar, we learned that feeling like you’re not good enough or you don’t have anything important to say is a common psychological pattern amongst women.

But let’s be reminded: no one should feel that way.

And so our message continues. On Thursday, we had the pleasure to welcome Kim Meninger (pronounced Me-nin-jer!) to speak on Using Self-Promotion Strategies to Raise Your Visibility, Increase Your Influence and Advance Your Career. This interactive workshop encouraged fellow career-driven women to share their stories with each other and to take a step forward using self-promotion techniques and strategies.

Kim is a certified executive and leadership development coach empowering individuals and organizations to reach their full leadership potential (bio here). There is something about her that instantly invites you to open up. Perhaps it’s the business casual (vs the full-on corporate) attire styled-up with her warm smile. Welcome to the no-judgment zone. So tell me, she begins, “how many of you self-promote at work?” Still only 5 minutes into the workshop, the audience is shy and reserved. One hand goes up, and another slowly. Kim chuckles and nods: “Well, everyone at your office should know who you are and what you do. So promote yourself!”

Kim then asked the audience to turn to their fellow attendees (everyone is sitting at round tables) and ask each other, in what ways are you/am I self-promoting at work already? One person said “I sit in the front at meetings and try to ask questions”, another said, “I usually try to reach out to people from other departments to seek collaborations”. Few minutes into the group discussion, the room became gradually vibrant with audiences lending their ears and opening up to each other. “Let me ask again”, Kim said, “how many people are self-promoting at work?” This time, majority of the attendees raised their hands. Turns out, once the audience verbalized their experiences, they were able to recognize that they do self-promote. What does this tell us? Do we, women, need affirmation in order to feel comfortable or safe to self-promote?

Kim doesn’t miss a beat and poses to the group: Why is self-promotion difficult for women? One audience said she’s tired of the bad reaction she receives from male colleagues, another added, “you fear of negative labels by men so you’d rather not talk”. It’s as if self-promotion feels insincere to us and so you fear to act on it. Unfortunately, this tends to be the mindset that is taught to us women at a young age.

So let’s change that mindset!

Kim says “promoting yourself is actually a service to others because you’re letting them know what skills you have and how they can utilize you”. If you don’t feel comfortable self-promoting, remember to focus on your strengths, not the other way around which apparently we all tend to do.

With that in mind, Kim shared below key to success and strategies for self-promotion.

Keys to success:

  • Self-awareness – What is your strength?
  • Confidence – You must believe in yourself!
  • Courage – Be prepared to step outside of your comfort zone
  • Authenticity – Be you!
  • Consistency – This isn’t an annual practice, do it consistently throughout the year!

Key Strategies:

  1. Get a weekly facetime with your boss. If not, proactively send her/him weekly updates, highlighting your accomplishments of the week.
  2. Identify and own your expertise.
  3. Speak up at meetings.
  4. Offer to help/teach others.
  5. Build strategic relationships.
  6. Volunteer for cross-functional projects.
  7. Take advantage of casual opportunities.

At the end of the workshop, Kim asked the audience to turn to their tables one last time and share what the takeaway from the workshop was. Many said, “I feel more confident”, one said, “you might think you’re under the radar but you never really are, you just think that”.

A common theme in this workshop seemed like the majority of the audience felt hesitant to self-promote in fear of negative perception in the workplace. But after the 2-hour workshop of verbalizing one’s strength and sharing stories, the audience appeared ever so vibrant and confident.

So perhaps it’s not that we don’t know how to self-promote but simply need to remind ourselves why we should.

After all, we’re all rockstars and must never shy away from that spotlight because we deserve it.

Do you want more? Here are some resources and follow-up notes from the event!

Using Self-Promotion to Advance Your Career Slides 
Using Self-Promotion to Advance Your Career Post- Event Worksheet

Our next event is on March 7th, Thursday with Elaine Blais on 3 Secrets to a Kickass Life. We look forward to seeing you there!